Summary of Reports and Publications (Branded Content Governance Project)

This 4pp leaflet summarises the main reports and other publications produced by the Branded Content Governance Project, 2022-2025. These include 32 individual country reports and an accompanying report Branded Content Governance: 32-Country Comparative Analysis, and Mapping the Media-Marketing Ecology, a report that will be published in expanded form by Routledge in 2026. The BCGP has produced three research reports that build on our comparative studies in the UK and Spain. These are Governance-in-Practice, an analysis of practitioners’ views on branded content practices, ethics and governance; Media Analysis, a study of the reporting and discussion of branded content governance issues in professional (‘trade’) and public news media; Policy Analysis, a study of branded content regulation, policy actors and processes in the UK and Spain.The BCGP examines the regulation and broader governance of content that is funded or produced by advertisers. The central aim is to provide research-led insights and recommendations for managing and regulating branded content and communications in the digital age. The project is funded by two UK Research Councils at UK Research and Innovation (ESRC and AHRC; ES/W007991/1).