Do Shorter Home Video Release Windows Cannibalize Movie Theater Attendance? An Empirical Analysis of Consumer Expectations, Preferences, and Behavior

Universität Hamburg 2026 Open access

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Authors: Mayer Kerstin, Cord Otten, Rouven Seifert, Michel Clément
DOI: 10.25592/uhhfdm.18196
Cited by: 0

Abstract

The uploaded zip file contains all data, code, materials, manuscript, and appendix for the paper, "Do Shorter Home Video Release Windows Cannibalize Movie Theater Attendance? An Empirical Analysis of Consumer Expectations, Preferences, and Behavior", submitted to Journal of Marketing in December, 2025.

Publication details

Journal / source
Universität Hamburg
Publication date
8 January 2026