Hopping on Trends – How Trend Display Impacts Behavior

Universität Hamburg 2026 Open access

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Authors: Leonard Rackowitz, Kerstin Mayer, Michel Clément
DOI: 10.25592/uhhfdm.18201
Cited by: 0

Abstract

The uploaded zip file contains all data, code, materials, manuscript, and appendix for the paper, "Hopping on Trends – How Trend Display Impacts Behavior", submitted to International Journal of Research in Marketing in January, 2026.

Publication details

Journal / source
Universität Hamburg
Publication date
8 January 2026