ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels?

The zip folder contains all data used in "ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels?" as available in pre-print on SSRN. The R script 1_main.R contains all code to create descriptive evidence, main model results and robustness checks. The data was provided by Grips Intelligence and has be anonymized to protect the client secret. The first author, Maximilian Kaiser, is and employee of Grips Intelligence at the time of publication.