Globalizacja w świecie zabawek i tradycji kulturowych. Refleksja krytyczna

The article discusses the globalization of the toy market and the toy industry in a consumer society in which the child and his childhood have become an important project defining his future. One of the first elements of a childs fullest development is selecting appropriate toys, which have undergone global unification. The childrens industry, including the toy industry. It is one of the fastest-growing industries, strongly influenced by several global toy manufacturers who dominate the global market. This article discusses the latest trends in the toy industry, as well as two strongly opposing trends: the globalization of the toy market and personalization in relation to local cultural codes.