Kostopoulou, Loukia & Parthena Charamlampidou (eds.) (2024). New Perspectives in Media Translation: Transcreation in the Digital Age

he digital revolution has irrevocably changed the media landscapes, requiring innovative approaches to translation that transcend traditional definitions of translation and conceptual boundaries.New Perspectives in Media Translation: Transcreation in the Digital Age, edited by Loukia Kostopoulou and Parthena Charalampidou, offers a timely exploration of "transcreation" in practices involving media translation-adaptation, re-contextualisation, and recreative content production.Comprising 12 chapters across three thematic parts (in addition to the introductory chapter), the volume aims to "explore the practice of transcreation in a variety of contexts from audiovisual to digital media and bring together insights both from industry and from academia" (p. 2) by presenting theoretical perspectives on transcreation, as well as insights into both the practice of transcreation and the training of transcreators.This review critically examines the volume's theoretical contributions, methodological innovations, and empirical insights while addressing its limitations in dealing with emerging AI technologies.