Lost in translation : Tourism Australia's 'Where the bloody hell are you?' campaign
Abstract
Where issues and crises management intersect an converge with risk and reputation is one of the most dynamic and challenging areas of professional communication. This study examines how poor research lead to message misunderstanding and ultimately international ridicule of the national image.
Fields of Study & Subjects
Public Relations and Crisis Communication
Publication details
- Pages
- 90–91
- Publication date
- 31 August 2026
- Language
- EN