Role and place of information support in the process of social management

The article considers issues related to the analysis of the role and place of information support for the process of social management. The purpose of the study is to analyse the methodological approaches used in social management of public consciousness and the provision of control influence, in particular, through information coding, on the population to motivate them to be active. It has been found that, in terms of the content, the information code and this coding, being the main part of socially oriented communications and human socialisation in general, can be characterised as a social code and social coding. It has been established that, being one of the connecting elements of social relations, the social code as an information-mental category is inherent only in controlled systems that are characterised by signal-information causality between those who generate the code and those to whom it is addressed. The presence of connection between the problematic under consideration and other theories devoted to the analysis of the emergence causes, development and functioning of society has been determined. With regard to the Russian Federation, in the current political, socio-economic and demographic conditions, it is necessary to develop a social code (national idea), which should not only be understandable to the population, but should also motivate them to engage in positively oriented activities to achieve socially significant goals for Russian society.