Dynamics of audience engagement in the digital content of Communist Party of the Russian Federation deputies on the main Internet platforms in 2024

A sociological analysis of the dynamics of audience involvement in the digital content of the Communist Party of the Russian Federation (hereinafter referred to as the Communist Party) deputies on the main Internet platforms for 2024 has been presented. The purpose of the study is to identify the main trends and patterns of Internet audience involvement in the digital content of the Communist Party deputies on online platforms during 2024, as well as to assess the parliamentary left's communication strategies effectiveness in the new information reality. The theoretical and methodological basis has been formed by the concepts of M. Castells’s network society, G. Reinhold’s smart crowd, and L. Bennett’s and A. Segerberg’s connective action. The empirical base of the study is based on social network monitoring data obtained using the KRIBRUM.PRO system. The analysis results show that the digital content of the Communist Party deputies is structured around four thematic clusters – social policy, regional development, foreign policy, and ideology. When compared with other parliamentary forces, the Communist Party is lagging behind in the digital ratings race. In the sociological dimension, this reflects the fundamental issue of adapting traditional political institutions to the realities of a digital society. The digital indicators dynamics indicates a positive trend and the beginning of the process of modernizing the information work of the Communist Party. The study results are of practical importance for optimizing the communication strategies of political associations in the modern realities of digital development. The prospects for further research are related to a more detailed study of the structure and segmentation of the audience involved in the digital content of Communist Party deputies, as well as an analysis of network communication conversion into offline support for the party.