Peculiarities of state management of collective political preferences in Russia

The relevance of the research topic is due to the fact that in a period of political turbulence, as well as an increase in information influence from “unfriendly” countries, the government of any state faces the task of strengthening control over ensuring political security. One of the most significant mechanisms for ensuring political security is citizens’ political preferences management. Within the framework of its functionality, political preferences management uses regulatory, informational, financial, and other methods to regulate the order of actors’ access to political activities, to determine the range of issues raised and resolved through public discussion, as well as to form patterns of political behavior based on political values approved by the authorities and the necessary public opinion on the most pressing issues through targeted information impact, including through the use of suggestive technologies and clientelism practices. The purpose of the study is to identify the features of public administration of collective political preferences in Russia. The objectives of the study are to reveal the concept of public administration of political preference, to identify the legal, political, and socio-cultural aspects that influence forming political preferences of Russians and the specifics of the citizens’ political preferences during election campaigns. It has been established that the issue of public administration of political preferences has not been considered in scientific discourse to date, but it has been indirectly affected by researchers studying socio-political relations. State management of political preferences should be understood as a stable and purposeful system of influencing citizens, carried out with the aim of forming in their minds political values and models of political behavior, including electoral behavior, encouraged by the authorities. The main goal of public administration of political preferences is to reduce the political risks associated with the consequences of expressing irrational political preferences of citizens.