The effect of selective attributes of vegan bakery cafes on customer satisfaction and revisit intention

The purpose of this study is to examine the effects of selection attributes of vegan bakery cafes on customer satisfaction and revisit intention. This study conducted a survey on adults who have used vegan bakery cafes, and a total of 204 responses were analyzed using SPSS 30.0. The results of the empirical analysis are as follows. Among the selection attributes of vegan bakery cafes, hygiene, product characteristics, service, and convenience had a significant positive (+) effect on customer satisfaction, whereas physical environment and price showed no significant effect on customer satisfaction. Second, among the selection attributes of vegan bakery cafes, hygiene, physical environment, product characteristics, and service were found to have a significant positive (+) effect on the revisit intention, but price and convenience had no significant effect on the revisit intention. These findings provide useful fundamental data to strengthen competitiveness and analyze the purchasing behavior of customers using vegan bakery cafes in order to increase customer satisfaction and revisit intention by utilizing the selection attributes of vegan bakery cafes. This study also presents practical implications for establishing marketing strategies to expand the vegan market in the future.