The Influence of Spiritual Organizational Culture and Job Satisfaction on Employee Loyalty: The Moderating Role of Work Generation

Employee loyalty is a critical element in maintaining organizational performance and sustainability, particularly in the context of increasingly apparent generational differences in the workplace. This study aims to examine the influence of spiritual organizational culture and job satisfaction on employee loyalty, as well as the moderating role of work generation in these relationships. The research was conducted at CV Fajar Offset with 105 respondents using a quantitative approach and SEM-PLS analysis. The results reveal that both spiritual organizational culture and job satisfaction have a positive and significant effect on employee loyalty. Additionally, work generation significantly influences loyalty and serves as a moderator that strengthens the relationship between spiritual culture and loyalty. However, the moderating effect of work generation on the relationship between job satisfaction and loyalty is not significant. These findings imply the importance of human resource management based on spiritual values and adaptability to cross-generational dynamics. The novelty of this study lies in the integration of a spiritual approach and generational perspectives in predicting employee loyalty in the creative industry sector. The study is limited by its narrow research scope and cross-sectional design, which restricts generalization and excludes longitudinal dynamics. Future research is recommended to involve broader sectors and locations with longer timeframes.