Pemberdayaan Ekonomi Lokal Melalui Pengembangan UMKM pada Kawasan Wisata Ramang-Ramang di Kota Makasar

The Ramang-Ramang tourist area in Maros Regency, South Sulawesi, has high community-based ecotourism potential through its karst landscape and local cultural richness. However, micro, small, and medium enterprises (MSMEs) in this region still face various challenges, such as limited entrepreneurial literacy, access to capital, and the use of digital technology. This community service activity aims to empower MSMEs through entrepreneurship training, business assistance, and strengthening digital-based marketing strategies. The implementation method uses a participatory approach based on the needs of partners, involving 25 MSME actors in the culinary, handicrafts, and tourism services sectors for three months. The results of the activity showed an increase in business management capacity, product quality, and market access through social media and simple e-commerce platforms. In addition, the Ramang-Ramang MSME forum was formed as a forum for collaboration and strengthening business networks. The impact of this activity not only increases the competitiveness of MSMEs, but also strengthens their role in supporting sustainable tourism. In the future, synergy is needed between universities, local governments, and local communities to maintain the sustainability of the program and expand its impact.