Pendampingan UMKM Kelurahan Lamper Kidul, Kecamatan Semarang Selatan, Kota Semarang, Melalui Pemasaran Digital

Jurnal Implementasi Ilmu Ekonomi 2026 Open access

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Authors: Adhi Widyakto, Edy Suryawardana, Sugeng Rianto, Susanto Susanto, R. M. Indi
DOI: 10.26623/ji2e.v3i1.13304
Cited by: 0

Abstract

The purpose of this community service activity is to help improve the sales performance of MSMEs in Lamper Kidul Village that have experienced a decline in digital marketing. Due to the pandemic situation, MSMEs are required to survive in order to avoid bankruptcy. The method used in this community service program is direct training through on-site tutorials that teach participants how to implement digital marketing or online promotion. The expected outcome is that MSME products in Lamper Kidul Village will gain broader market reach, with their products becoming more recognizable and more easily accessible to consumers.

Fields of Study & Subjects

SMEs Development and Digital Marketing Financial Literacy and Behavior Digital Marketing and Social Media

Publication details

Journal / source
Jurnal Implementasi Ilmu Ekonomi
Volume
3
Issue
1
Pages
18–27
Publication date
11 February 2026
Language
EN