STAYING OR LEAVING? THE IMPACT OF PERCEIVED ORGANIZATIONAL SUPPORT ON THE WORK-LIFE BALANCE -TURNOVER RELATIONSHIP AMONG FEMALE BANKERS IN BANGLADESH

Objective: This research studies the impact of work-life balance (WLB) in turnover intentions (TI) among female workers in the private banking industry of Bangladesh, while also exploring the mediating effect of perceived organizational support (POS). Theoretical Framework: Guided by the Value-Belief-Norm (VBN) theory, the research explores the cognitive and cultural pathways through which moral and religious norms in organizations promote sustainable workplace behavior. Methods: A structured survey questionnaire was given to 265 female bankers in Dhaka and Chittagong using a positivist, quantitative, cross-sectional method. The suggested model was evaluated using PLS-SEM to ascertain reliability, validity, and the strength of relationships. Results and Discussion: The results obtained revealed that RWC positively influences EGB both directly and indirectly through EA. Environmental Awareness partially mediates the relationship between RWC and EGB, highlighting the role of cognitive awareness as a bridge between moral-cultural organizational values and environmentally responsible behaviors. Research Implications: The results indicate the work-life balance substantially improves perceived organizational support and directly affects turnover intention, where as POS itself is a strong predictor of TI. Mediation analysis indicates that POS partly mediates the association between WLB and TI, suggesting that organizational support practices might mitigate the adverse impacts of inadequate work-life balance and diminish turnover intention. Originality/Value: The study’s significance is rooted in its addition to the little empirical literature on female labor retention in South Asia, providing theoretical and managerial insights for mitigating turnover in high-pressure service sectors. Notwithstanding its contributions, the research is constrained by its dependence on self-reported, cross-sectional data and its concentration on a singular industry and gender group, thereby limiting greater generalization.