Research on Teaching Reform of the Travel Agency Management Course in Application- Oriented Undergraduate Colleges

This paper focuses on teaching reform in travel agency management courses at applied undergraduate institutions. It first analyzes existing issues in current course instruction, including the disconnect between teaching content and practical needs, monotonous teaching methods, and weak practical training components. The necessity of educational reform is then discussed, emphasizing its significance in cultivating industry-ready professionals for the travel agency sector. Specific reform strategies are proposed across four dimensions: curriculum design, pedagogical approaches, practical training, and assessment mechanisms. Finally, the paper outlines anticipated outcomes to provide valuable references for improving teaching quality and nurturing high-caliber professionals who can meet evolving industry demands.