Understanding the Information Seeking pattern and Strategies for digital improvement of Textile entrepreneurs in Salem district

This study examined the information-seeking behaviour, challenges, level of awareness, and strategies for improving digital information practices among textile entrepreneurs in Salem district.Using a descriptive survey design, data were collected from 340 respondents through a structured questionnaire.Findings revealed that textile entrepreneurs require a wide range of information, especially textile goods-related information (99.4%), daily updates (98.2%), local suppliers (96.7%), and current emerging trends (96.4%).The extent of digital information seeking was high, with most information areas scoring mean values above the criterion mean of 3.20.The t-test conducted showed no significant difference between male and female respondents in their level of awareness of digital information seeking (p = 0.924).Similarly, the chi-square test revealed no significant relationship between gender and challenges faced (0.142; p = 0.99).Major challenges identified included lack of awareness, lack of training, limited resources, and illiteracy.Strategies suggested for improving information behaviour included improving information literacy, providing adequate training, strengthening e-resources, and developing industrial libraries.The study concludes that although textile entrepreneurs in Salem have a high level of information-seeking activity, targeted interventions are needed to improve training, awareness, and digital resource access..