Features of Education Management for First Year and Graduate University Students

This article explores the management of education at different stages of university training with the aim of attracting more applicants and preparing highly qualified professionals capable of adapting to the evolving labor market. The relevance of the study stems from the ongoing demand for specialists who can apply innovative approaches aligned with the development of the digital economy. Additionally, a growing trend has been observed: graduates increasingly work in fields unrelated to their university degrees. The primary goal of the study was to develop recommendations for university administrators to modernize educational programs in order to increase applicant numbers and enhance graduate employability. The main research method was an anonymous survey conducted among both first-year students and graduates of Moscow City University (MСU). The survey questions focused on the key factors influencing students’ perception of the educational process. The collected responses helped identify the strengths and weaknesses of current academic programs. Based on the results , a set of recommendations was formulated for university administrators and academic program developers to improve the effectiveness of education and attract prospective students.