Assistance in Developing Herbal Teh Gurah Products to Enhance the Competitiveness of MSMEs in Wukirsari Village, Bantul

Wukirsari Village, located in Imogiri Sub-district, Bantul Regency, has significant potential in developing herbal products based on local wisdom, one of which is Teh Gurah. However, local micro, small, and medium enterprises (MSMEs) still face several challenges, including limited knowledge of product development, packaging, and effective marketing strategies. This community service program aims to enhance the competitiveness of Teh Gurah MSMEs through assistance in herbal product development. The program was implemented using a participatory approach, including field observation, interviews with business actors, education on product processing and presentation, and discussions on strengthening product value. The results indicate an improvement in MSMEs’ understanding of product quality, packaging identity, and the marketing potential of Teh Gurah as a leading local herbal product. This assistance program is expected to increase product value, support business sustainability, and contribute to the development of a local economy based on herbal resources in Wukirsari Village.