Gestión de productos turísticos: Análisis bibliométrico para contribuir a las decisiones empresariales

The research aims to conduct a retrospective descriptive bibliometric study of articles published in Scopus on the subject of “tourism products” between 1976 and 2022. To this end, a bibliographic search was carried out in this database using the following criteria: “tourism product” in English and Spanish in the title, abstract, and keywords. The entire sample was included in the study, given that the objective was to obtain a complete and detailed overview of all the literature on the subject. Scientific production was analyzed using Bibliometrix software to calculate various bibliometric indicators. The main results show growing interest in the subject, with Tourism Management being the most relevant journal. The most prolific author is Dimitrios G. Prokopiou. The study identified new trends in tourism product management, such as the co-creation of experiences, the use of technology, and the participation of the local community in this process. This research provides guidelines for business decision-makers to manage more competitive and attractive products for customers. Gaps were found for future research regarding the link between tourism products and the co-creation of experiences.