Current state and prospects for the development of the stationery market in the Russian Federation in the context of retail digitalization
Abstract
the article presents the results of an analysis of the current state of the domestic stationery market in the context of digitalization of retail trade, based on which the key prospects for its development are identified. The office supplies market was segmented by economic activity. Economic entities in the office supplies market were distributed by income level.
Fields of Study & Subjects
Consumer Market Behavior and Pricing
Economic and Technological Developments in Russia
Digital Innovation in Industries
Publication details
- Journal / source
- Russian Journal of Management
- Volume
- 13
- Issue
- 12
- Pages
- 469–475
- Publication date
- 26 January 2026
- Language
- EN