Towards an Ethos of Machines: LLMs as Rhetors
Abstract
This paper argues for the critical need to develop a deepened understanding of rhetoric, particularly ethos, in light of the emergence of sophisticated AI language users as rhetorical agents. It stresses the importance of the human element in rhetorical interpretation and thus introduces the concept of the zero persona to represent the creators and stakeholders behind AI tools. Understanding machine ethos is a pressing issue because questions of trust and reliability are at the forefront of society’s concerns over the use of this technology.
Fields of Study & Subjects
Ethics and Social Impacts of AI
AI in Service Interactions
Neuroethics
Human Enhancement
Biomedical Innovations
Publication details
- Journal / source
- Res Rhetorica
- Publisher
- Polish Rhetoric Society
- Volume
- 12
- Issue
- 4
- Pages
- 220–240
- Publication date
- 6 January 2026
- Language
- PL