TOWARDS SUSTAINABLE ENTREPRENEURIAL FUTURES: THE INTERSECTION OF DIGITAL FINANCE, FINANCIAL LITERACY, AND THE GIG ECONOMY

The gig economy's explosive growth has changed the nature of traditional work, providing flexibility but frequently at the expense of long-term financial stability while the gig workforce playing an important role of wealth creation, the prevailing opinion on their contribution to future prosperity is divided. The study analyses how digital financials which refer to mobile banking, micro investments or algorithmic credit scoring can be used to mitigate the latent revenue volatility in gig work using mixed methods. AS per the findings, digital banking provides the platform for inclusiveness but the effectiveness of it is firmly limited by individual financial literacy. The paper concludes with a framework for "Digital Financial Capability" that helps gig workers escape subsistence-based "platform work" for resilient, sustainable "micro-entrepreneurship".