ANALYSIS OF FACTORS THAT INFLUENCE CONSUMERS’ CHOICES OF HOUSING IN PURBALINGGA REGENCY

Housing developers determine housing locations based on factors that influence consumers’ choices of housing. Therefore, a study to analyze the factors that influence consumers’ choices of housing from the perspective of developers in Purbalingga Regency based on previous studies is needed. The study was conducted to determine the factors underlying developers' decisions regarding housing locations, to identify the factors that influence consumers' housing choices based on previous studies, and to determine the relationship between the two studies. The study was conducted at one of the housing developers in Purbalingga Regency, PT. Saka Qinarya, at the Griya Kalika housing complex. The study concluded that the factors underlying developers' decisions regarding housing locations are proximity to the workplace, a comfortable and quiet location, affordable prices, attractive home designs, and proximity to numerous public facilities. These factors align with those found in previous studies.