THE INFLUENCE OF ARTIFICIAL INTELLIGENCE ON HUMAN BEHAVIOR AND WELL-BEING: AN EMPIRICAL STUDY

Artificial Intelligence (AI) is a sector within computer science dedicated to creating systems designed to execute functions traditionally requiring human cognition, including visual perception, speech recognition, decision-making, and language translation. Its significance for human well-being is highlighted by its role in refining and accelerating decision-making, elevating healthcare standards, boosting productivity in multiple sectors, and addressing intricate social issues. This study utilized a mixed-method approach, combining a structured questionnaire with% point Likert scale questionnaire. Data were collected from 150 participants, complemented by an extensive review of literature from academic journals and online databases, allowing for a detailed examination of AI's societal and behavioral impacts. SPSS version 25 was used to analyze the data. Educational Support showed the most substantial positive impact, with a mean score of 4.89 on a 5point Likert scale, indicating a strong influence on enhancing learning environments and personalizing education to fit individual needs. Social Isolation recorded the lowest mean score at 3.05, suggesting a lesser but still notable impact, particularly in terms of how AI-driven technologies might contribute to feelings of isolation among users. The One-Sample T-Tests across all variables returned statistically significant results (p < 0.000), particularly for Emotional and Mental Well-being, which scored the highest mean difference at 4.9, demonstrating AI's profound influence on improving well-being through various applications. To mitigate risks and enhance benefits, it is imperative for policymakers and technologists to develop robust regulatory frameworks that emphasize transparency, fairness, and data protection in AI systems. Additionally, continuous monitoring and adaptation are recommended to address emerging AI impacts, ensuring that AI's integration into society maximally benefits all stakeholders.