PERFORMATIVE POWER AND VISUAL DISCOURSE: A MEDIA STUDY OF HIGH-PROFILE INTERVIEWS AND GENDERED NARRATIVES

This study explores high-profile media interviews as performative spaces where power and gender are visually and discursively constructed. Drawing on visual discourse analysis and qualitative examination of interview narratives, the paper investigates how framing, body language, questioning strategies, and visual cues shape gendered power relations. The analysis demonstrates that interviews function as staged performances in which authority is negotiated through both verbal and non-verbal communication. By examining the intersection of media aesthetics and discourse, the study highlights the role of visual representation in reinforcing or challenging dominant gender narratives. The paper contributes to visual and media studies by foregrounding interviews as cultural performances that mediate power, identity, and representation.