Accelerating Downstream Agribusiness: An Analysis of Factors Driving Millennial Farmers' Interest in Innovative Yogurt Entrepreneurship

This study aims to analyze the driving factors of millennial farmers' entrepreneurial interest in the innovative processing of cow's milk into Ambon banana yoghurt in Boyolali Regency. The local dairy farming sector faces challenges in optimising the added value of derivative products due to millennial farmers' limited knowledge. Using a descriptive quantitative approach, the study was conducted in Boyolali Regency, Central Java Province, Indonesia, from April to June 2025, with 33 respondents selected through purposive sampling. Data were collected through interviews, observations, and questionnaires, then analyzed using descriptive analysis and multiple linear regression (SPSS). The descriptive analysis showed that millennial farmers' interest was relatively high (83.83%). The regression analysis identified that simultaneously, age, education level, and experience had a very significant effect on entrepreneurial interest (R2=0.713; p