Agricultural Product Development Strategy To Increase Local Market Competitiveness
Abstract
The agricultural sector has great potential to drive regional economic growth, but the low added value of primary products limits the competitiveness of local markets. Developing agricultural derivative products is an important strategy for increasing economic value, expanding markets, and creating farmer independence. This study aims to formulate effective strategies for developing agricultural derivative products to increase competitiveness in local markets. The research method used is a qualitative descriptive approach. Data were obtained through interviews with small and medium enterprises (SMEs) in the agricultural sector, field observations, and documentation studies from relevant agencies. The results show that
Fields of Study & Subjects
Agriculture and Agroindustry Studies
Agricultural Development and Management
Agricultural economics and policies
Publication details
- Journal / source
- International Journal of Advances in Signal and Image Sciences
- Volume
- 12
- Issue
- 1
- Pages
- 372–379
- Publication date
- 15 January 2026
- Language
- EN