Manajemen Dakwah Masjid Al-Ikhlas dalam Upaya Meningkatkan Partisipasi Jama'ah Pemuda Masjid

Abstract. This study aims to evaluate the implementation of da'wah management functions at Al-Ikhlas Mosque in terms of planning, organizing, implementation, evaluation, and identifying factors that support and hinder youth participation, with reference to Yunan Yusuf's theory. The research method used is descriptive qualitative through observation, interviews, and documentation. Informants include mosque administrators, community leaders, religious teachers, and youth representatives. Data was analyzed using the interactive model by Miles and Huberman. The research findings indicate that all four management functions have been implemented but are not yet optimal. Planning is done through consultation without analyzing the needs of the youth. Organization is dominated by senior administrators, with the role of youth limited to technical aspects of annual events. Routine implementation is consistent, but the formal and less interactive da'wah methods; youth attendance at religious study sessions remains very low. Evaluation is informal, undocumented, and lacks clear indicators. Supporting factors include committee commitment, adequate facilities, and congregational support. Challenges include poor communication, the absence of a youth forum, monotonous formats, and limited publicity. This study emphasizes the need to strengthen youth participation at all stages of management, diversify methods, and establish a youth forum as a model for strengthening youth-based da'wah. Abstrak. Penelitian ini bertujuan mengevaluasi penerapan fungsi manajemen dakwah di Masjid Al-Ikhlas perencanaan, pengorganisasian, pelaksanaan, evaluasi serta mengidentifikasi faktor pendukung dan penghambat partisipasi pemuda, dengan acuan teori Yunan Yusuf. Metode penelitian menggunakan kualitatif deskriptif melalui observasi, wawancara, dan dokumentasi (Creswell, 2014).. Informan meliputi pengurus masjid, tokoh masyarakat, ustadz, dan perwakilan pemuda. Analisis data dilakukan dengan menggunakan model interaktif yang dikembangkan oleh Miles dan Huberman. Hasil penelitian menunjukkan keempat fungsi manajemen telah dijalankan namun belum optimal. Perencanaan bersifat musyawarah tanpa analisis kebutuhan pemuda. Pengorganisasian didominasi pengurus senior, peran pemuda terbatas pada teknis acara tahunan. Pelaksanaan rutin berjalan konsisten, namun metode dakwah formal dan kurang interaktif; kehadiran pemuda pada pengajian masih sangat kurang. Evaluasi informal, tidak terdokumentasi, dan tanpa indikator jelas. Faktor pendukung meliputi komitmen pengurus, fasilitas memadai, dukungan jamaah. Hambatan meliputi kurangnya komunikasi, ketiadaan forum pemuda, format monoton, dan minim publikasi. Penelitian ini menegaskan perlunya ada penguatan partisipasi pemuda di seluruh tahap manajemen, diversifikasi metode, dan forum pemuda sebagai model penguatan dakwah berbasis generasi muda.