Penerapan Manajemen Dakwah dalam Kegiatan Dakwah di Masjid Al-Mukhlisin Kebonwaru Kota Bandung

Abstract. This study examines the implementation of da’wah management at Al-Mukhlisin Mosque, Kebonwaru, Bandung City, based on four management functions proposed by George R. Terry: planning, organizing, actuating, and evaluating. The study is motivated by the need for effective da’wah management in a predominantly non-Muslim environment to ensure that programs run optimally and sustainably. A descriptive qualitative method was employed, with data collected through observation, interviews, and documentation. The findings indicate that planning is conducted through coordination meetings covering vision and mission formulation, task distribution, and budgeting, although risk analysis has not been optimally implemented. Organizing shows a clear organizational structure, but it is not fully supported by comprehensive written job descriptions. The implementation of da’wah activities such as regular religious studies, Islamic holiday commemorations, and social programs runs consistently due to leadership motivation and volunteer participation, yet lacks a structured monitoring system. Evaluation is carried out verbally after activities, which is effective for technical improvements but not formally documented. Supporting factors include adequate facilities, sufficient funding, managerial competence, and the use of social media, while inhibiting factors consist of limited time availability of administrators, improper task transfers, residential distance, and the limited number of congregants around the mosque. Abstrak. Penelitian ini mengkaji penerapan manajemen dakwah di Masjid Al-Mukhlisin Kebonwaru Kota Bandung berdasarkan empat fungsi manajemen George R. Terry: perencanaan, pengorganisasian, pelaksanaan, dan evaluasi. Penelitian dilatarbelakangi oleh kebutuhan pengelolaan dakwah yang efektif di lingkungan mayoritas non-Muslim agar program berjalan optimal dan berkelanjutan. Metode yang digunakan adalah kualitatif deskriptif melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa perencanaan dilakukan melalui rapat koordinasi yang mencakup visi-misi, pembagian tugas, dan anggaran, namun analisis risiko belum optimal. Pengorganisasian telah memiliki struktur jelas, tetapi pembagian tugas tertulis belum lengkap. Pelaksanaan kegiatan dakwah berjalan konsisten berkat peran pimpinan dan relawan, meski belum didukung sistem monitoring terstruktur. Evaluasi dilakukan secara lisan pascakegiatan tanpa dokumentasi formal. Faktor pendukung meliputi sarana-prasarana, pendanaan, kompetensi pengurus, dan media sosial, sedangkan faktor penghambat mencakup keterbatasan waktu pengurus, ketidaktepatan alih tugas, jarak tempat tinggal, dan minimnya jamaah sekitar masjid.