Pengaruh Attitude Toward Behavior, Subjective Norm, Perceived Behavioral Control terhadap Intensi Perilaku Doxing pada Bystanders di Media Sosial

Abstract. The phenomenon of doxing on social media is growing stronger and is often perceived as moral enforcement, especially through the involvement of bystanders in liking, commenting on, and sharing content. This involvement expands the spread of doxing and increases the risk of privacy violations, while the psychological factors that drive bystander behavior intentions have yet to be empirically studied. This study aims to analyze the influence of attitude toward behavior, subjective norm, and perceived behavioral control on the intention of doxing behavior among social media bystanders. This study uses a quantitative approach with a causality design. The research subjects consisted of 384 students in Bandung who actively use social media. The research instrument was a self-report questionnaire compiled based on the results of salient belief elicitation and developed in accordance with the Theory of Planned Behavior construct based on the instructions from Ramdhani (2011). The data were analyzed using multiple regression with the help of SPSS version 26. The results showed that attitude toward behavior and perceived behavioral control had a positive and significant effect on the intention to engage in doxing behavior, while subjective norm had a significant negative effect. Simultaneously, the three determinants of the Theory of Planned Behavior had a significant effect on the intention to engage in doxing behavior, with a contribution of 50.4% (R² = 0.504; p < 0.001). These findings indicate that perceived behavioral control is the most dominant predictor of doxing behavior intention, while subjective norm acts as an inhibitor. This study concludes that doxing behavior intention is more influenced by personal evaluation and perceived ease of performing the behavior than by social norms. Abstrak. Fenomena doxing di media sosial semakin menguat dan sering dipersepsikan sebagai penegakan moral, terutama melalui keterlibatan bystander dalam menyukai, mengomentari, dan membagikan konten. Keterlibatan ini memperluas penyebaran doxing dan meningkatkan risiko pelanggaran privasi, sementara faktor psikologis yang mendorong intensi perilaku bystander masih minim dikaji secara empiris. Penelitian ini bertujuan untuk menganalisis pengaruh attitude toward behavior, subjective norm, dan perceived behavioral control terhadap intensi perilaku doxing pada bystander media sosial. Penelitian ini menggunakan pendekatan kuantitatif dengan desain kausalitas. Subjek penelitian berjumlah 384 mahasiswa di Kota Bandung yang aktif menggunakan media sosial. Instrumen penelitian berupa kuesioner self-report yang disusun berdasarkan hasil elisitasi salient belief dan dikembangkan sesuai konstruk Theory of planned behavior berdasarkan petunjuk dari Ramdhani (2011). Data dianalisis menggunakan regresi berganda dengan bantuan SPSS versi 26. Hasil penelitian menunjukkan bahwa attitude toward behavior dan perceived behavioral control berpengaruh positif dan signifikan terhadap intensi perilaku doxing, sedangkan subjective norm menunjukkan pengaruh negatif yang signifikan. Secara simultan, ketiga determinan Theory of planned behavior berpengaruh signifikan terhadap intensi perilaku doxing dengan kontribusi sebesar 50.4% (R² = 0.504; p < 0.001). Hasil temuan ini menunjukkan bahwa perceived behavioral control adalah prediktor paling dominan terhadap intensi perilaku doxing, sementara subjectibe norm berperan sebagai penghambat. Penelitian ini menyimpulkan bahwa intensi perilaku doxing lebih dipengaruhi oleh evaluasi personal dan persepsi kemudahan melakukan perilaku dibandingkan oleh norma sosial.