The Influence of Career Development on Employee Loyalty with Job Satisfaction as a Mediating Variable (A Study at Roti Gembong Panglima SME, Samarinda)
Abstract
This study examines employee retention challenges among Generation Z in the post-pandemic SME food and beverage sector. It aims to analyze the effect of career development on employee loyalty and the mediating role of job satisfaction at Roti Gembong Panglima Samarinda. Using an explanatory quantitative design, data were collected from all 30 employees and analyzed with PLS-SEM. The results indicate that career development significantly affects job satisfaction and employee loyalty, with job satisfaction acting as a dominant complementary mediator. The findings imply that SMEs should implement transparent and satisfaction-oriented career systems to strengthen emotional commitment and reduce turnover risk.
Fields of Study & Subjects
Employee Performance and Management
Job Satisfaction and Organizational Behavior
Human Resource and Talent Management
Publication details
- Journal / source
- JURNAL MANAJEMEN MOTIVASI
- Volume
- 22
- Issue
- 1
- Pages
- 1832–1842
- Publication date
- 4 March 2026
- Language
- EN