The influence of entrepreneurial orientation and social capital on the sustainability of culinary MSMEs in Malang City with innovation capability as an intervening.
Abstract
This study examines whether innovation capability mediates the effects of entrepreneurial orientation and social capital on the business sustainability of culinary MSMEs in Malang City. Using a quantitative design, data were collected from 373 culinary MSME actors through purposive sampling and analyzed with PLS-SEM. The results show that entrepreneurial orientation and social capital significantly affect innovation capability and business sustainability, while innovation capability partially mediates both relationships. These findings imply that strengthening innovation capability, adaptive behavior, and social networks can help culinary MSMEs sustain their businesses in dynamic markets.
Fields of Study & Subjects
Entrepreneurship Studies and Influences
SMEs Development and Digital Marketing
Innovation and Knowledge Management
Publication details
- Journal / source
- JURNAL MANAJEMEN MOTIVASI
- Volume
- 22
- Issue
- 1
- Pages
- 1856–1869
- Publication date
- 6 March 2026
- Language
- EN