Fitting Challenges Faced by Indian Women in Upper Garments: Analysing Actual Body Measurements and Retail Size Charts

Clothing has a significant role in a woman's life and greatly affects her identity and status.Women's self-expression and confidence can be enhanced by their clothing.Since there are so many issues with how well ready-to-wear fits, anthropometric body measurements have become more often used.Similar to this, India's secular advancements have made clothing fitment a problem that still needs a lot of work.The majority of sizing systems depends on two or three body dimensions, such as the bust, hip, and waist measurements, which do not take into account the great variety of body types and proportions that exist among women.Many female clients as a result are unable to wear standard apparel sizes (Ashdown3, 2008).The study was designed to investigate the difference between women body sizes and size charts used by ready to wear industries to manufacturing women apparels.An anthropometric survey of Indian women was conducted wherein 4 key upper body measurements were collected of 300 women with different body types aged 18-38 years' measurements were collected manually.Statistical analysis was done to compare sizing system of Indian apparel industry or retail industry uses for apparel manufacturing of women clothing and actual women body measurements using various tools and techniques.The aim of this study is to identify cause of fitting problems in women apparels and the methodology refers to the systematic process for thoroughly investigating a research problem.This study investigated the causes of fitting problems in women's upper garments.Experiments and quantitative analysis were used to study the effect.This study compared measurements used by branded or retail industries for manufacturing women clothing with actual body size of Indian women.