The Interplay between Tradition and Modernity in People And Culture in the Digital Transformation Era

In an era where digital technology heavily influences how people communicate, learn, and create, culture is not only affected but also shaped by human behavior and perception in cyberspace.This study uses a survey method on urban and rural residents to identify factors affecting the interplay between traditional and modern values in the era of digital transformation.From there, it analyzes how people both preserve long-standing cultural values and adopt and create new forms of culture under the influence of digital technology.The findings show people's dynamism in integrating, adapting, and sometimes resisting cultural changes brought by digital transformation, thereby creating a diverse and complex cultural landscape.