Analysis of Design Requirements for Guochao Lacquer Line Carving Products Targeting Generation Z Based on the KANO Model

With the rise of Guochao consumption, the modern translation design of intangible cultural heritage has encountered significant opportunities.As a traditional handicraft from Southern Fujian, the existing forms of carved lacquer thread products show a notable gap with the emotional and personalized demands of Generation Z, the main consumer force.This study analyzes consumer demands by constructing a demand indicator system encompassing four dimensions-cultural identity, aesthetics, emotional experience, function, and value-and applying the KANO model and Better-Worse coefficient analysis.The research indicates that cost-effectiveness is a basic demand; attractive demands such as positive emotional incentives, authenticity of craftsmanship, trendiness in color matching, and interactive experience constitute the core advantages for product differentiation; while the innovativeness of patterns is an expected demand, serving as a key factor in enhancing user satisfaction.The study proposes corresponding design strategies to provide references for the design of Guochao products featuring carved lacquer threads.