The Influence Mechanisms of AI on Users’ Willingness to Pay on Social Media

With the rapid advancement of generative artificial intelligence, the communicative logic of social media deeply transforms: AI not only plays a central role since it generates content but also increasingly governs information distribution and regulates visibility via the Recommendation-System Mechanism.Against this backdrop, this study examines AI's dual role across these two mechanisms.Different mechanisms of content generation along with recommendations shape variations in user behavior then this study analyzes them.It betters study into the human, AI link and recommendation tools, also giving rule views and concept aid for firms and sites.