Study on Strategy of Image Improvement of Rural Tourism Destination in Jiangsu Province under the Perspective of All-region Tourism

This study explores strategies to enhance the image of rural tourism destinations in Jiangsu Province within the framework of all-region tourism.It identifies key challenges such as product homogeneity, insufficient infrastructure, uneven service quality, and weak brand development.Corresponding strategies are proposed, including innovative tourism product development, in-frastructure optimization, service quality improvement, and strengthened brand marketing.The study offers practical policy recommendations to support sustainable rural tourism growth, enhance market competitiveness, and con-tribute to rural revitalization in Jiangsu.