A Dual-Group Scale for Measuring ICH Experience: Expectation, Participation, and Satisfaction in Yue Kiln Celadon

Intangible Cultural Heritage (ICH) safeguarding must align with public needs, yet current experience measures rely on tourism-oriented scales, neglecting ICH-specific attributes like "living inheritance" and "cultural authenticity."Most studies target single groups, failing to capture non-participants' expectations and participants' actual experiences.This research constructs a dual-group ICH experience scale using Yue Kiln Celadon as a case.Core variables include expectation-actual dimensions, participation intention, and satisfaction.Drawing on user experience theory, it incorporates cultural authenticity and value perception into a framework of cultural cognition, emotional resonance, authenticity, and value.Participation intention integrates local attachment and Theory of Planned Behavior.Satisfaction is based on Expectation Confirmation Theory, affective-cognitive pathways, and SERVQUAL.The scale enables cross-group measurement, identifies expectation-actual gaps, and provides a basis for optimizing ICH strategies and comparative studies.