Research on Communication Strategy of Short Drama with Red Theme

This study investigates the synergistic mechanisms between "pleasure rhythm" and "emotional resonance" in red-themed micro-series, addressing the core challenge of how to achieve lightweight, youth-oriented yet profound dissemination of red culture in the digital media era.The paper first conducts textual analysis on three leading dramas on Hongguo Short Drama Platform from 2024-2025: "go south Journey", "Hidden World: Autumn Cicada", and "Back to 1944: Fighting Japanese in Northeast China".By integrating narratology and affective communication theories, it deconstructs the differentiated strategies of these works in temporal compression, conflict density, and suspense construction across "pleasure" dimensions.Subsequently, it explores how these works activate emotional resonance among Gen Z audiences through historical detail reconstruction, projection of character identity anxieties, and translation of youth discourse.The research reveals that frequent plot twists and strong situational immersion can rapidly deliver "pleasure points"; narrative details anchored in historical records and cross-temporal emotional connections transform red spirit into "perceptible and empathetic" contemporary experiences.When "pleasure rhythm" and "emotional resonance" achieve dynamic equilibrium, works can avoid the historical nihilism of "anti-Japanese miracle dramas" while transcending traditional propaganda models to achieve a win-win between commercial benefits and mainstream values.Based on these findings, the paper proposes a multi-platform distribution strategy encompassing a historical authenticity baseline setting, modular design of pleasure rhythm modules, youth-oriented symbolic emotional integration, and further suggests leveraging emerging tools like short video algorithm recommendations, AR/AI immersive technologies, and interactive bullet-screen co-creation to continuously amplify the penetration and vitality of red culture.