How Destination Image and Tourist Experience affect at Revisit Intention Kampung Coklat Educational Tourism, Blitar Regency, East Java, Indonesia

Competition in the tourism aspect is getting tighter, every destination is required to not only focus on attracting new tourists, but in retaining old tourists to want to visit again through a good destination image and tourist experience.This study aims to analyze the influence of destination image and tourist experience on revisit intention in Educational Tourism in Kampung Coklat, Blitar Regency.This study uses a quantitative approach using a questionnaire that was distributed to 110 respondents who had visited Kampung Coklat at least once.Data analysis used multiple linear regression with SPSS software version 25.The results of the study partially showed that destination image had no effect on revisit intention and tourist experience had a negative and significant effect on revisit intention.Simultaneously, destination image and tourist experience have a positive and significant effect on revisit intention.Therefore, management is recommended to improve the quality of the traveler experience.