From Drama Scenes to Geographical Imprints: Empowering the Creation of Tourism Destinations through the “Anime Pilgrimage” Driven by the Emotional Projection of Generation Z ACGN
Abstract
For the mechanism of the "Anime Pilgrimage" behavior driven by the emotional projection of Generation Z ACGN on tourist destinations, 1747 user comment data were crawled and a theoretical model was constructed using programmatic grounded theory.A questionnaire survey was conducted for Generation Z and analyzed using structural equation modeling.The results show that: (1) The popularity of cultural IP can increase tourism willingness, but cannot enhance perceived value.(2) Cultural identity can enrich and enhance the tourism experience, but it cannot directly trigger tourism behavior.(3) Value co creation behavior can enhance tourists' perceived value and trigger their willingness to travel.
Fields of Study & Subjects
Diverse Aspects of Tourism Research
Religious Tourism and Spaces
Sport and Mega-Event Impacts
Publication details
- Journal / source
- Advances in economics, business and management research/Advances in Economics, Business and Management Research
- Pages
- 202–212
- Publication date
- 1 January 2026
- Language
- EN
- Document type
- Book chapter