Research on Customer Trust and Repurchase Intention in China’s Energy Storage Industry: An Empirical Analysis Based on Structural Equation Modeling

With China's national energy transition and growing energy storage market demand, the industry has boomed but exposed deep-seated issues, hampering suppliers' long-term customer relationships.Customer trust and repurchase intention are critical for its high-quality development, yet academic research on their formation remains scarce.To fill this gap, this study adopts embedded market theory and employs structural equation modeling for empirical testing, exploring how social bonding, product quality, technical support, and value co-creation affect trust and repurchase intention.It also examines trust's mediating role and customer type's moderating effect.Theoretically, it expands embedded market theory's application, improves perceived value dimensions, and verifies the mediating mechanism and boundary conditions.Practically, it offers actionable suggestions for suppliers to develop differentiated marketing strategies and optimize quality management.It also highlights that policymakers need to strengthen market supervision and information disclosure to build a trustbased market environment.