Readiness to Adoption: Consumer–Provider Dynamics in Wearable Technologies

Purpose-This study aims to empiricallyinvestigate consumerreadiness scale on wearable technologies usage by consumers andservice providersin emergingmarkets.This study investigates the consumer preferences and serviceproviders' preferences on consumer readiness scale.Design/Methodology/Approach-This study conducted two phases of the study, phase 1-A structured questionnaire surveycontainingconsumer readiness scaleand for phase 2 -DEMATEL Methodis applied basedon the responses receivedfrom service providers (decision makers) of wearable technologies.Findings-Results identified that there is a clear gap among consumers preferences on consumer readiness and provides focus on developing wearable technologies.Results also identified that role clarity is the prime focus of developers providing WTs to consumers.Originality/Value-This study enriched the understanding and importance of consumer readiness to enable efficient use of wearable technologies.