Artificial Intelligence as a Strategic Enabler in Islamic Banking Marketing: From Information to Problem-Solving

The advancement of artificial intelligence (AI) technology has driven the digital transformation of Islamic banking.This study aims to analyze six dimensions of AI-based marketing strategies, namely information, interaction, responsiveness, customization, accessibility, and problem-solving.Using a quantitative approach, data were collected through a survey of more than 500 Islamic bank customers in West Java and analyzed using Structural Equation Modeling (SEM).The findings indicate that the dimensions of information, customization, accessibility, and problem-solving significantly influence the effectiveness of AI marketing, whereas interaction and responsiveness are not significant.These results highlight the importance of strengthening information delivery, personalization, and problem-solving capabilities in the implementation of AI marketing to support digital marketing strategies for Islamic banks that are adaptive, efficient, and aligned with sharia principles.