Impulsive Buying in Live Streaming Knowledge Commerce

Advances in economics, business and management research/Advances in Economics, Business and Management Research 2026 Book chapter Open access

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Authors: Zhicheng Chen, Jun Yang
DOI: 10.2991/978-94-6463-992-6_42
Cited by: 1

Fields of Study & Subjects

Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Peer-to-Peer Network Technologies

Publication details

Journal / source
Advances in economics, business and management research/Advances in Economics, Business and Management Research
Publisher
Atlantis Press International BV
Pages
452–457
Publication date
1 January 2026
Language
EN
Document type
Book chapter