Performance Assessment of Airlines through the Strategy Canvas and Multi-Criteria Decision-Making Methods

The performance of airlines, one of the most important stakeholders of the aviation industry, affects also the performance and strategies of airports, ground handling companies, and other stakeholders. In the increasingly competitive airline industry, companies need to analyze the strategies of their competitors and compare them with their strategies. In this study, based on the performance indicators extracted from the literature review, the strategy canvas of the companies selected by Skytrax as the World's top ten airlines in 2024 was created. The strategy canvas helps businesses understand the current state of their strategic challenges by providing detailed information about current market conditions and competitive factors. Python program was used to determine the status of the airlines in the performance indicators from the literature review and to create the strategy canvas. Using five operational and financial indicators, we compute normalized values and aggregate them via the Simple Additive Weighting (SAW) method under an equal-weight baseline. The results show that Turkish Airlines attains the highest composite SAW score, while Emirates exhibits a comparatively more even profile across indicators on the strategy canvas.