FORMATION OF A STRATEGY FOR DIGITAL TRANSFORMATION OF MARKETING ACTIVITIES OF MANUFACTURING ENTERPRISES

Innovation and Sustainable Development in the Global Economy 2026 Open access

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Authors: Mariia Bahorka, Denys Vovk
DOI: 10.30525/978-9934-26-650-8-40
Cited by: 2

Abstract

International Scientific Conference Innovation and Sustainable Development in the Global Economy : Conference Proceedings (February 6-7, 2026. Leipzig, Germany). Riga, Latvia : Baltija Publishing, 220 pages.

Publication details

Journal / source
Innovation and Sustainable Development in the Global Economy
Publisher
Publishing House “Baltija Publishing”
Publication date
1 January 2026