Industry-Education Integration as a Catalyst for Cross-Border E-Commerce Talent Cultivation: A Four-Dimensional Framework in the Digital Transformation Era

Amidst the rapid paradigm shift toward a digital economy, the cross-border e-commerce industry faces an unprecedented demand for high-quality, interdisciplinary technical talents. However, a significant "supply-demand" mismatch persists as traditional talent cultivation models in higher vocational colleges struggle to synchronize with industrial digital transformation. Drawing upon the theory of industry-education integration, this study systematically investigates the new competency requirements—centered on digital literacy, data-driven decision-making, and cross-cultural communication—imposed by the digital era. By dissecting the structural contradictions in current vocational programs, such as outdated curricula and superficial school-enterprise collaboration, this paper constructs a robust "Environment-Mechanism-Path-Goal" four-dimensional linkage framework. We propose five strategic implementation pathways: reconstructing position-course integrated curricula, co-building immersive practical platforms, cultivating "dual-qualified" faculty teams, formulating multi-party evaluation standards, and synergistically promoting employment. The research findings demonstrate that deepening industry-education integration through an "educational ecosystem" is essential for bridging the skills gap. This study provides both theoretical insights and practical benchmarks for the high-quality development of cross-border e-commerce education and its alignment with global digital trade trends.