Riding for a Living: An analysis of motivational factors, income conditions, and occupational challenges of delivery riders in Cabanatuan City, Nueva Ecija

The delivery service industry in the Philippines has expanded rapidly alongside the growth of e-commerce and digital platforms, positioning delivery riders as a crucial component of urban economic systems. This study examined the motivations and challenges experienced by delivery riders in Cabanatuan City, Nueva Ecija, within the broader context of the gig economy. A quantitative research design was employed, utilizing a structured questionnaire administered to 60 delivery riders selected through convenience sampling. Descriptive statistical tools such as frequency distributions, percentages, and weighted mean scores were used to analyze the data. Results indicated that the majority of respondents were engaged in delivery work on a full-time basis and relied on it as a primary source of income. However, earnings were generally modest and significantly affected by operational expenses. Financial incentives, flexible work arrangements, and personal ambitions emerged as the strongest sources of motivation. Despite income instability and occupational risks, respondents reported relatively high levels of job satisfaction. On the other hand, delivery riders faced highly challenging working conditions, particularly during peak delivery hours, in congested traffic, on poorly maintained roads, and when dealing with safety risks and demanding customers. The findings underscore the complex relationship between economic necessity, motivation, and workplace challenges in app-based delivery work.